Business Copywriting

Welcome to my business copywriting portfolio. Here you can find links to examples of my work for business clients and voluntary nature groups. This work includes blog posts, long-form articles, short white papers, website copy, brochures, leaflets and posters, and copy-editing and proofreading.

I’ve used British or American English depending on the target audience. Copyright is assigned to business clients, but I retain the right to share examples in my business copywriting portfolio (unless the work is not in the public domain).

Website Copy

Home, About, Services, FAQ and Contact pages for Leman Language Services,  a language training and business communication services company. Working with the director and IT Manager, I wrote the original copy for the website launch and revised the Home and About pages as part of the rebranding.

“Tracy came on board when I was thinking about setting up a business. Tracy helped me build my brand and wrote the copy for my entire website. She meets deadlines promptly and works in a collaborative manner. Tracy is always up for a challenge, like trying out new technologies. I highly recommend Tracy for her exceptional copyediting and copywriting skills, professionalism, expertise as well as her commitment to her client’s business.” – LARA EPINEY TAKACHE, DIRECTOR LEMAN LANGUAGE SERVICES

Research and summaries for an Australian teenage health App.
Teen health e-learning summaries 

Branding, Brochures, Leaflets & Posters

Leman Language Services. Worked with LLS director and Big Idea brand strategist to write copy for the brand book, a guide on how the brand behaves, speaks and looks to be used by staff and freelancers.
[The brand book is not in the public domain.]

Leman Language Services marketing brochure. Marketing brochure for language training and business communication services. Provided copy to the graphic designer.

Voluntary project for Aylsham Swift Group (ASG).
Created digital and print publicity materials (inc. design, copywriting, and image sourcing) to raise awareness of the swift’s superpowers, the threats to their survival, and what we can do to help this UK Red Listed species.

ASG logo without text. Logo design includes Aylsham’s iconic Parish Church.
ASG logo with text. Script font chosen to reflect the swift’s history and aerial grace.

ASG Swift Streets A5 postcard. Delivered to houses in areas where swifts nest under tiles/eaves.
ASG Can You Help Aylsham’s Swifts trifold leaflet. Used at public events to promote ASG’s work, inspire people about swift conservation, and increase community support.

ASG Life on the Wing poster. Poster for community events.
ASG Saving Swifts poster. Poster for community events.
ASG Long-term Let poster. Poster for public notice board.

ASG What We Do A5 leaflet.
ASG Swifts in Your Street A5 leaflet.

Voluntary project for Aylsham Town Council’s Aylsham Climate Emergency (ACE) group.
Trifold leaflet using Canva, including custom design, copywriting and image sourcing.
ACE trifold marketing leaflet (front, back and flap).
ACE trifold marketing leaflet (inside opened as A4).

Blog Posts & Articles

Education

Article for BridgeU, a global university and career guidance platform for schools.
Personal branding strengthens bids for the best universities
Note: Since it was published in 2017, my article has been edited from second person to third person in some places by Thea Pillay who joined BridgeU in 2021.

Blog posts for a global language training and communication services provider in Switzerland.
Speaking the language gives the best expat experience in Switzerland 
Blended learning programme gets the thumbs up from students in lockdown
How your business benefits from professional copy-editing
Seven reasons your business needs expert copywriting
English skills make family holiday in Florida stress-free
How to write follow-up business emails that get results

Health and Wellness

Long-form article for a clinical dietician to use as a basis for a lecture on obesity and malnutrition for a continual education class. The brief was to choose an angle appropriate for a tertiary-educated audience and within the course topics of GI disease, nutrition and culture.
Obesity and Malnutrition: The Paradoxical Health Crisis

“Excellent in every way – Tracy is a professional writer who is also conscientious and well rounded! She was able to quickly understand the scientific angle I was looking for – and asked questions that I had not even thought of – this really helped me to clarify the focus of it. She writes with the depth and breadth of understanding of a topic that I really needed. I love the article and it will help me so much in this area that I had zero confidence about.”JEANNINE LINK-STALTARO, CLINICAL DIETICIAN

Long-form article for Peak Performance Corner. The brief was to write an article about the impact of energy drinks on people’s health, especially young people.
Do energy drinks smash performance out of the park or hit your health instead?

Blog post for online art retailer. The brief was to write about the benefits of art in the home on our wellbeing and to research and include relevant SEO keywords.
5 Health Benefits of Viewing Art in Your Home 

Blog post for a life coach and author. The brief was to research and write about the benefits of a plant-based diet for human health, animal welfare and the environment.
The Plant-Based Revolution Changing Lives

Three blog posts for an essential oil retailer. The brief was to write on topics relevant to mothers interested in a work-from-home business and/or leading a healthy lifestyle.
Healthy Eating Habits Give You the Life Fad Diets Never Can
Live Your Life Free from Chemicals Harming Your Health and Nature
Get Active to Boost Your Mood, Metabolism, and Energy

Blog post for a green lifestyle blogger. The brief was to inform target readers about the chemicals in sunscreen that are harmful to our health and the oceans.
What You Should Know About Sunscreen and How to Make Your Own

Blog post for ColdLabel, barbershop and handmade organic personal care and tisane business. The brief was to write about the benefits of hydration to our health.
The Elixir of Life – Are You Missing out on Water

Blog post for HealthKick, a natural health and healthy living resource.
What Are Processed Foods and Why Are They so Unhealthy  

Tourism

Articles and editor’s introduction for the Eat Out Norfolk mini-guide (winter 2019 edition).
Exploring Norfolk’s Winter Wonderland
Slow food for a healthy New Year
From the editor

Articles for EcoTourLinQ, an online eco-tourism resource.
In Search of Raptors
Eco-Friendly Yoga Holidays

Technology 

Long-form article for a blockchain platform startup. The brief was to write about the importance of the gig economy in conjunction with the blockchain and decentralisation for a target audience of entrepreneurs, innovators, students and freelancers.
Blockchain Gives Power to the People in Gig Economy Revolution

Short White Paper

White paper for a nutraceutical manufacturer to provide information that Hibiscus extract is a natural product and evidence of its potential to prevent and treat urinary tract infections and dyslipidemia. The target audience is marketing and technical professionals in the nutraceutical industry. The brief was to write the copy for a graphic designer to create the finished paper.

Hibiscus sabdariffa extract: a nutraceutical with exciting potential for preventing UTI and dyslipidemia

For more information on how I can help with business copywriting, please see content writing.  

Copy-Editing & Proofreading

VELA medical chairs website copy (English version)

“Tracy is a true professional – she’s reliable and knowledgeable, but what makes her stand out and shine is her ability to immerse herself in our content. We have used Tracy’s skills for many things within the digital world; proofreading, content creation, google ads and even brainstorming for that perfect slogan. Tracy is not only one heck of a nice person, but she is an excellent editor. Her ‘eagle eye’ amazes me – she finds errors that others simply miss.”JACOB JORGENSEN, VELA MEDICAL DIGITAL MARKETER

Leman Language Services website copy
Linda Plant Business Blueprint course
Peter Anthony How To Get More Clout (click ‘Look Inside’)
Moneef Barakat interview for MBA.com
Seth Ulinski Amazing Heights preface and introduction  (click ‘Look Inside’)
Seth Ulinski Amazing Heights preface and author bio

For more information, please see copy-editing and proofreading. 

If you would like me to help you, let’s talk about your project!