Business Copywriting

Here you can find links to web pages or PDFs showing examples of projects for business clients, including blog posts, long-form articles and short white papers, website copy and marketing materials, and copy-editing and proofreading.

British or American English is used depending on the main audience. Copyright is assigned to each client, but I am permitted to share this work in my portfolio.

Blog Posts & Articles

Education

Articles for BridgeU, a global university and career guidance platform for schools.
How the IB prepares students for life  
How to help students develop their personal brand 

Blog posts for a global language training and communication services provider in Switzerland.
Speaking the language gives the best expat experience in Switzerland 
Blended learning programme gets the thumbs up from students in lockdown
How your business benefits from professional copy-editing
Seven reasons your business needs expert copywriting
English skills make family holiday in Florida stress-free
How to write follow-up business emails that get results

Health and Wellness

Long-form article for a clinical dietician to use as a basis for a lecture on obesity and malnutrition for a continual education class. The brief was to choose an angle appropriate for a tertiary-educated audience and within the course topics of GI disease, nutrition and culture.
Obesity and Malnutrition: The Paradoxical Health Crisis

“Excellent in every way – Tracy is a professional writer who is also conscientious and well rounded! She was able to quickly understand the scientific angle I was looking for – and asked questions that I had not even thought of – this really helped me to clarify the focus of it. She writes with the depth and breadth of understanding of a topic that I really needed. I love the article and it will help me so much in this area that I had zero confidence about.”JEANNINE LINK-STALTARO, CLINICAL DIETICIAN

Long-form article for Peak Performance Corner. The brief was to write an article explaining the impact of energy drinks on people’s health, especially young people.
Do energy drinks smash performance out of the park or hit your health instead?

Blog post for a life coach and author. The brief was to research and write about the benefits of a plant-based diet for human health, animal welfare and the environment.
The Plant-Based Revolution Changing Lives

Three blog posts for an essential oil retailer. The brief was to write on topics relevant to mothers interested in a work-from-home business and/or leading a healthy lifestyle.
Healthy Eating Habits Give You the Life Fad Diets Never Can
Live Your Life Free from Chemicals Harming Your Health and Nature
Get Active to Boost Your Mood, Metabolism, and Energy

Blog post for a green lifestyle blogger. The brief was to inform target readers about the chemicals in sunscreen that are harmful to our health and the oceans.
What You Should Know About Sunscreen and How to Make Your Own

Blog post for ColdLabel, barbershop and handmade organic personal care and tisane business. The brief was to write about the benefits of hydration to our health.
The Elixir of Life – Are You Missing out on Water

Blog post for HealthKick, a natural health and healthy living resource.
What Are Processed Foods and Why Are They so Unhealthy  

Ecotourism

Articles for EcoTourLinQ, an online eco-tourism resource.
In Search of Raptors
Eco-Friendly Yoga Holidays

Technology 

Long-form article for a blockchain platform startup. The brief was to write about the importance of the gig economy in conjunction with the blockchain and decentralisation for a target audience of entrepreneurs, innovators, students and freelancers.
Blockchain Gives Power to the People in Gig Economy Revolution

Short White Paper

White paper for a nutraceutical manufacturer to provide information that Hibiscus extract is a natural product and evidence of its potential to prevent and treat urinary tract infections and dyslipidemia. The target audience is marketing and technical professionals in the nutraceutical industry. The brief was to write the copy for a graphic designer to create the finished paper.

Hibiscus sabdariffa extract: a nutraceutical with exciting potential for preventing UTI and dyslipidemia

Website Copy

Home, About, Services, FAQ and Contact pages for Leman Language Services,  a language training and business communication services company. Working with the director and IT Manager, I wrote the original copy for the launch in summer 2019 and revised the Home and About pages as part of the rebranding in autumn 2020.

“Tracy came on board when I was thinking about setting up a business. Tracy helped me build my brand and wrote the copy for my entire website. She meets deadlines promptly and works in a collaborative manner. Tracy is always up for a challenge, like trying out new technologies. I highly recommend Tracy for her exceptional copyediting and copywriting skills, professionalism, expertise as well as her commitment to her client’s business.” – LARA EPINEY TAKACHE, DIRECTOR LEMAN LANGUAGE SERVICES

Home, About and Services pages from background research and client’s notes.
Jacki R emotional intelligence and mindfulness coach

Research and summaries for an Australian teenage health App.
Teen health e-learning summaries 

BRANDING, Brochures & Leaflets

Brand book to guide staff and freelancers on how the brand behaves, speaks and looks. Worked with LLS director and Big Idea brand strategist to write copy that defines the brand.
Leman Language Services brand book

Marketing brochure for language training and business communication services. Provided copy to the graphic designer.
Leman Language Services marketing brochure

For more information, please see content writing.  

copy-Editing & Proofreading

VELA medical chairs website copy (English version)

“Tracy is a true professional – she’s reliable and knowledgeable, but what makes her stand out and shine is her ability to immerse herself in our content. We have used Tracy’s skills for many things within the digital world; proofreading, content creation, google ads and even brainstorming for that perfect slogan. Tracy is not only one heck of a nice person, but she is an excellent editor. Her ‘eagle eye’ amazes me – she finds errors that others simply miss.”  – JACOB JORGENSEN, VELA MEDICAL DIGITAL MARKETER

Leman Language Services website copy
Linda Plant Business Blueprint course
Peter Anthony How To Get More Clout (click ‘Look Inside’)
Moneef Barakat interview for MBA.com
Seth Ulinski Amazing Heights preface and introduction  (click ‘Look Inside’)
Seth Ulinski Amazing Heights preface and author bio
Soma Yoga Institute Therapeutic Yoga Teacher Training Prospectus

For more information, please see copy-editing and proofreading.