Content & Copywriting

Based in Norfolk, UK and serving clients worldwide, I can help with:

Why is content marketing important for your business?

Digital communication is central to finding information and doing business, making content marketing an important aspect of your business marketing strategy. In a crowded online marketplace, your supporters or customers need to find you above your competitors. This means your website must rank higher up in search engine results.

Search Engine Optimisation (SEO) is key. But short, keyword-packed posts and blatant sales pitches are old hat. Where direct selling focuses on your profits and creates mistrust, content marketing focuses on your customers’ needs.

Your business website and social media platforms can provide relevant, helpful and consistent content, and search engines love high-quality content!

Whether it’s an easy-to-use website, a blog that solves your customers’ problems, or a social media community they feel part of, a content strategy can help grow your business and place your brand head and shoulders above your competitors.

WEB PAGE COpy

Your website is the online showroom for your business, making top-notch user experience essential for the professional image you want for your brand. 

A website where information is scant, hard to find, or poorly written makes visitors bounce in a click. By contrast, a well-designed website with helpful, clear, error-free copy allows visitors to find what they need. I write copy for Home, About, Services, FAQ, Testimonials, Case Studies, and Contact pages, conveying your brand personality and why people choose your unique products or services. 

BLOG POSTS

By giving your website visitors articles that solve their problems or inform them on industry-related topics and trends, you can retain customers and attract new ones. A regular blog helps keep your business, services and products in their mind. I write conversation-style posts or more formal articles to engage and interest your readers. 

FEATURE ARTICLES

Longer feature articles help establish you as an authority in your industry, increasing credibility and trust in your brand. Where news stories focus on facts, feature articles look for the human story, providing customers with a compelling and memorable read. I research topics, trends or current news to write feature articles for your website, newsletter or magazine.

PERSONAL PROFILES

People prefer to do business with people they like and feel a rapport with. Profiles give customers the chance to get to know you or your team. I write profiles for your About page, staff page, newsletter or magazine. In line with your brand, I use a formal, factual style or a more informal story-telling style.

CASE STUDIES

Case studies provide effective marketing on your business website. These extended testimonials give potential customers an insight into what it’s like to use your services or products. Even better, a third-party case study is more trustworthy than direct company advertising, making it a powerful lead generator. I write case studies on customers or clients you think best reflect the value and service you provide.

NEWS STORIES

News stories enhance your website’s individuality and keep customers informed on company and industry news. I write news stories for your blog or business Facebook page to share with a wider audience.

Let’s talk about your copywriting project! Get in touch via the contact page or email tracy@tracybrighten.com

Certifications
Health Writer Hub Alumni logo

Health Writer Hub Principles of Health & Medical Copywriting certified

Fiverr Pro certified writer, editor and proofreader.