As a freelance copywriter and content writer based in Norfolk, UK and serving clients worldwide, I can help with:
WEBSITE COPY
Your website is the online showroom for your business, so a top-notch user experience is essential to the professional image you need for your brand.
A website where information is inadequate, hard to find, or poorly written makes visitors bounce in a click. By contrast, a well-designed website with helpful, clear, error-free copy allows visitors to find what they need. I write copy for Home, About, Services, FAQ, Testimonials, Case Studies, and Contact pages, conveying your brand personality and why people choose your unique products or services.
BLOG POSTS
By giving your website visitors articles that solve their problems or inform them on industry-related topics and trends, you can retain customers and attract new ones. A regular blog helps keep your business, services and products in their mind. I write conversation-style posts or more formal articles to engage and interest your readers.
FEATURE ARTICLES
Longer feature articles help establish you as an authority in your industry, increasing credibility and trust in your brand. Where news stories focus on facts, feature articles look for the human story, providing customers with a compelling and memorable read. I research topics, trends or current news to write feature articles for your website, newsletter or magazine.
PERSONAL PROFILES
People prefer to do business with people they like and feel a rapport with. Profiles give customers the chance to get to know you or your team. I write profiles for your About page, staff page, newsletter or magazine. In line with your brand, I use a formal, factual style or a more informal story-telling style.
CASE STUDIES
Case studies provide effective marketing on your business website. These extended testimonials give potential customers an insight into what it’s like to use your services or products. Even better, a third-party case study is more trustworthy than direct company advertising, making it a powerful lead generator. I write case studies on customers or clients you think best reflect the value and service you provide.
NEWS STORIES
News stories keep customers informed on company and industry news. I can write your news stories as a blog post, or on your business Facebook page where they can be shared with a wider audience.
WHY IS CONTENT MARKETING IMPORTANT FOR YOUR BUSINESS?
Digital communication is central to finding information and doing business, making content marketing an important aspect of your business marketing strategy. In a crowded online marketplace, your supporters or customers need to find you above your competitors. This means your website must rank higher up in search engine results.
Search Engine Optimisation (SEO) is key. But short, keyword-packed posts and blatant sales pitches are old hat. Where direct selling focuses on your profits and creates mistrust, content marketing focuses on your customers’ needs.
Your business website and social media platforms can provide relevant, helpful and consistent content, and search engines love high-quality content!
Whether it’s an easy-to-use website, a blog that solves your customers’ problems, or a social media community they feel part of, professional copywriting can raise your brand above your competitors.
Let’s talk about your copywriting project! Get in touch via the contact page or email tracy.brighten@gmail.com
Certifications
Conservation Careers Communication for Conservation Projects certificate.
Course details.
Health Writer Hub Principles of Health & Medical Copywriting certificate.
Course details.
Fiverr Pro certified writer, editor and proofreader.
Featured image: Avocet at RSPB Titchwell Marsh by David Brighten. Birds are beautiful!