About

Are you frustrated by slow progress with your content marketing or the book you want to write?

Do you have ideas for blog posts, advertorials or an About page but your writing ability or lack of time hold you back?

When you’re running a business, there’s always something more pressing to do. Having managed a retail business myself, I know how little time is left to work on your website, social media and marketing content.

I know too that leaving your writing projects on your to-do list loses you the chance to win more customers. Fortunately, hiring a freelance writer and editor can be the remedy for your content headache.

I can take care of your copywriting, giving you more time to focus on what you do best. I can write your story, values, and vision in words that connect with your audience and get your business noticed.

WHY can you trust me with your writing project?

♦ I take pride in producing clear, compelling, accurate CONTENT  

I’ll write engaging, helpful, trustworthy content to build loyalty that converts your readers into customers.

♦ I love writing, from initial inspiration through to final polishing

I’ll take the time to understand your business and familiarise myself with your communication style. Working with you, I’ll write your blog, website or social media content to promote your brand and unique selling point, and because I consider every detail, I’m confident you’ll be delighted with the result.

♦ I write content that connects with people   

Using knowledge and skills from a bachelor’s degree in English and Creative Writing, including creative nonfiction, health writing, speech writing and business communication, I can connect with people on rational and emotional levels. When I’m not working with clients, I write short memoirs and blog about nature and wellbeing at Nature in Mind.

♦ My Work experience and adaptability can benefit your business

My working life has been varied and transformative. I’ve worked as a computer analyst/programmer, Montessori early years teacher, sports massage therapist, young athletes coach, and cafe/chocolate store co-manager. The skills I’ve gained in research, problem-solving, and communication can help me understand and promote your business. On a personal level, I’ve learned that children are curious explorers, the human body is fascinating and dark chocolate is divine!

Beyond work, I’ve been a 400 m sprinter, a long-in-the-tooth undergraduate, and an immigrant. In a moment of clarity and inspiration, we left the hustle behind and moved our children to New Zealand where we enjoyed dramatic landscapes and cool wildlife. But home is where the heart is, so we moved back to the UK, settling in Norfolk this time around. Truth is, with its nature reserves, quiet beaches, craft beer and the city of Norwich, rich in culture and history, I really should be keeping Norfolk a secret! 

♦ My values and beliefs are the bedrock for my professional and personal life 

Integrity: You can rely on me to be transparent at every stage. I only take on projects if I’m confident I can meet your requirements.
Dedication: You can rely on me to be dedicated to every task I undertake. I am hard-working and meticulous; your satisfaction matters.
Excellence: You can rely on me for top-quality work. I’m always building on my writing, editing and content marketing skills.
Cooperation: You can rely on me to listen carefully to what you need and to work with you to achieve the results you want. I enjoy being helpful.
Compassion: You can rely on me to be considerate, sensitive, respectful, fair, understanding and open-minded.

I care deeply about changing our attitudes and lifestyle so people and nature can thrive, which means I get very excited about helping sustainable, ethical and educational businesses with content creation!

Specialist areas where I can help you with copywriting and editing

I work with individuals, charities, social enterprises, and small or medium-sized businesses as well as marketing, web design and PR agencies. Whether you’re based locally in Norwich or Norfolk, elsewhere in the UK or across the world, if you think I’m the writer for you, let’s talk about your project!

“What’s with the bird logo?”

Taking a break from the keyboard  
When I take a break from writing, sometimes I doodle and sometimes I watch the birds in my garden. I find birds fascinating! They’re intelligent, endearing and enduring but most of all they can fly across the world and back, even tiny birds!

In one of my doodling moments, I drew a bird inspired by little terns migrating to Norfolk beaches. Just a simple line drawing at first to capture the elegant tern in flight. Then, as I thought about their migration, I drew a globe around my bird.

Birds are the natural connection between us
As well as admiring birds, I also believe that when we take care of nature, we take care of ourselves. More than ever, universal harmony and sustainability depend on restoring the connection and balance between people and nature.

As seasonal globetrotters, migratory birds are in a unique position to unite us, whatever our differences. How fascinating that a bird can be living in West Africa one month and Norfolk, UK the next? We have a shared responsibility to protect such incredible birds and the oceans they cross. As I looked at my doodle of curved wings in a circle, the idea came to me.  What better logo for my writing and worldview than a birdy yin-yang?

Doodle to logo
With the help of my partner David who did the technical bit and preened my scruffy sketch, my doodle morphed into my logo. Even writers need a break from words sometimes!