Are you frustrated by slow progress with your content marketing or the book you want to write?
Do you have ideas for blog posts, advertorials or an About page but your writing ability or time constraints hold you back?
When you’re running a business, there’s always something more pressing to do. Having managed a retail business myself, I know how little time is left to work on your website, social media and marketing content.
I know too that leaving your writing projects on your to-do list loses you the chance to win more customers. Fortunately, hiring a freelance copywriter and editor can be the remedy for your content headache.
I can take care of your copywriting, giving you more time to focus on what you do best. I can write your story, values and vision in words that connect with your audience and get your business noticed.
WHY you can trust me with your writing project
♦ I take pride in producing clear, compelling, accurate CONTENT
I’ll write engaging, helpful, trustworthy content to build loyalty that turns your readers into customers.
♦ I love writing, from initial inspiration through to final polishing
I’ll take the time to understand your business and familiarise myself with your brand and communication style. Working with you, I’ll write your blog, website or social media content to promote your brand and unique selling point, and because I consider every detail, I’m confident you’ll be delighted with the result.
♦ I write content that connects with people
Persuasive writing convinces the reader by providing high credibility, sound logic and reason to care. I connect with readers on a rational and emotional level. I combine research skills gained from reading and reporting on health and wildlife conservation science with creative writing skills from a bachelor’s degree in English and Creative Writing. I’m experienced in creative nonfiction, health writing, speech writing and business communication. I’ve also completed the Health Writer Hub Principles of Health & Medical Copywriting course and Freelance Writers Den copywriting training. Learning is a lifelong process! When I’m not writing for clients or out walking for inspiration, I write on Medium and blog at Nature in Mind.
My Work experience and adaptability can benefit your business
My working life has been varied and transformative. I’ve worked as a computer analyst/programmer, Montessori early years teacher, sports massage therapist, young athletes coach, and cafe/chocolate store co-manager. The skills I’ve gained in research, problem-solving, and communication can help me understand and promote your business. On a personal level, I’ve learned that children are curious explorers, the human body is fascinating and dark chocolate is divine!
Beyond work, I’ve been a 400 m sprinter with a GB vest, a long-in-the-tooth undergraduate, and an immigrant. Looking for a change, we left the hustle behind and moved our children to New Zealand where we enjoyed dramatic landscapes and cool wildlife. But home is where the heart is, so we moved back to the UK, settling in Norfolk this time around. Truth is, with its nature reserves, quiet beaches, craft beer and the city of Norwich, rich in culture and history, I really should be keeping Norfolk a secret!
my work is driven by values that matter most to me
You can rely on my transparency at every stage. I only take on projects if I’m a good fit.
You can rely on my dedication to your business goals. I’m hard-working and meticulous.
You can rely on me for top-quality work. I’m always building on my writing, editing and marketing skills.
You can rely on me to work with you to achieve the results you want. I enjoy helping people.
You can rely on me to be considerate, respectful, understanding and open-minded.
I believe that people and wildlife across the world can thrive if we change the way we live our lives. This means I get very excited about helping businesses with content creation and communications on health and wellness, nature conservation and sustainable living!
my Specialist areas for content writing, copywriting and editing
- Health & Wellness
- Nature & Conservation
- Green Living & Sustainability
- Animal Welfare
- Family & Education
For projects with a wider scope beyond the copy, I can team up with other healthy living and eco-conscious freelance professionals to provide you with web design, graphic design, business branding, marketing strategy, and virtual assistance.
I work with individuals, charity organisations, social enterprises, and small or medium-sized businesses as well as marketing, web design and PR agencies. Whether you’re based locally in Norwich or Norfolk, elsewhere in the UK or across the world, let’s talk about your project!
“Tracy is a hard-working, talented writer whose attention to detail, genuine integrity, warmth, modesty and compassion make her an inspiration.” JANE DALTON – writer and jOURNALIST AT THE INDEPENDENT
“What’s with the bird logo?”
Taking a break from the keyboard
When I take a break from writing, sometimes I doodle and sometimes I watch the birds in my garden. I find birds fascinating! They’re intelligent and endearing but most of all they can fly across the world and back, even tiny birds!
In one of my doodling moments, I drew a bird inspired by little terns migrating to Norfolk beaches. Just a simple line drawing at first to capture the elegant tern in flight. Then, as I thought about their migration, I drew a globe around my bird.
Birds are the natural connection between people
As well as being in awe of birds, I believe that when we take care of nature, we take care of ourselves. More than ever, global harmony and sustainability depend on restoring the connection and reciprocity between people and nature.
As seasonal globetrotters, migratory birds are in a unique position to connect people. How fascinating that a bird can be living in West Africa one month and Norfolk, UK the next? We have a shared responsibility to protect such incredible birds and the oceans they cross. As I looked at my doodle of curved wings in a circle, the idea came to me. What better logo for my writing business and vision of a fairer, sustainable world than a birdy yin yang? Words and birds bring people and nature together across the world. Let’s write and fly!
Doodle to logo
With the help of my partner David who did the technical bit and preened my scruffy sketch, my doodle morphed into my logo. Even writers need a break from words sometimes!
Featured image: National Trust Blickling Estate, Norfolk. Explore, escape, enjoy!