What is content marketing and why do you need it?
Everyone is talking about the importance of content marketing to your business marketing strategy. Potential customers need to be able to find you above your competitors in a crowded online marketplace. This means your business website must be ranked higher up in search engine result lists.
Search Engine Optimisation (SEO) is key.
But short, keyword-packed posts and blatant sales pitches are old hat. Where direct selling focuses on your profits and creates mistrust, content marketing focuses on your customers’ needs.
Your business website and social media platforms can provide relevant, helpful and consistent content, and search engines love high-quality content!
Whether it’s an easy-to-use website, a blog that solves your customers’ problems, or a social media community they feel part of, a content strategy can put you head and shoulders above your competitors and grow your business.
I can help with:
WEB PAGE CONTENT
Your website is the online showroom for your business, making high-quality content and presentation essential for a professional image.
A website where information is scant, hard to find, or poorly written makes visitors bounce in a click. By contrast, a well-designed website with helpful, clear, error-free content allows visitors to find what they need and entices them to stay. I can write content for Home, About, Services, FAQs, Testimonials, Case Studies, Contact and landing pages that persuade prospects to buy, not bounce.
By giving website visitors articles that solve their problems, or inform them on industry-related topics and trends, you can retain existing customers and attract new ones. I can write conversation-style posts or more formal articles to engage and interest readers and keep your business in their mind.
Longer feature articles help establish you as an authority in your industry, increasing credibility and trust in your brand. Where news stories focus on facts, features look behind the news for the human story, providing customers with a compelling and memorable read. I can research topics, trends, or current news to write feature articles for your website, newsletter or magazine.
Profiles give customers the chance to get to know you. People prefer to do business with people they like and feel a rapport with. I can write profiles for your ‘About’ page, staff page, newsletter or magazine, using a formal, factual style, or a more informal, story-telling style.
Case studies, or extended testimonials, provide effective marketing on your business website by giving potential customers an insight into what it’s like to use your services or products. A third party case study is more trustworthy than company advertising making it a powerful lead generator. I can write case studies on customers or clients you think best reflect the value and service you provide.
News stories enhance your website’s individuality and keep customers informed on company and industry news. I can write your news stories as a blog post or on your business Facebook page where they can be shared with a wider audience.
Ready to chat about how I can help you? Get in touch