Business Copywriting

Links to web pages or PDFs showing examples of content writing and editing projects I’ve completed for business clients.  British or American English is used depending on the main audience. Thank you for being aware that these portfolio samples may not be copied or used – copyright is assigned to the business client in each case.

Blog Posts & Articles

Two articles (the first commissioned, the second pitched) for BridgeU, a university and careers guidance platform for schools globally.
How the IB prepare students for life 
How to help students develop their personal brand 

Two articles for EcoTourLinQ, an online eco-friendly tourism resource.
In Search of Raptors 
Eco-Friendly Yoga Holidays 

Blog post for a life coach and author. The brief was to research and write about the benefits of a plant-based diet for human health, animal welfare and the environment.
The Plant-Based Revolution Changing Lives

Blog post for a green lifestyle blogger. The brief was to inform her target readers about the chemicals in sunscreen that are harmful to our health and the oceans.
What You Should Know About Sunscreen and How to Make Your Own

Blog post for ColdLabel, barbershop and handmade organic personal care and tisane business. The brief was to write about the benefits of hydration to our health.
The Elixir of Life – Are You Missing out on Water

Three blog posts for an essential oils retailer. The brief was to write on topics relevant to mothers interested in a work-from-home business and/or leading a healthy lifestyle.
Healthy Eating Habits Give You the Life Fad Diets Never Can 
Live Your Life Free from Chemicals Harming Your Health and Nature
Get Active to Boost Your Mood, Metabolism, and Energy

Blog post for HealthKick, an online natural health and healthy living resource.
What Are Processed Foods and Why Are They so Unhealthy  

Long-form article for a blockchain platform startup. The brief was to write about the importance of the ‘gig economy’ in conjunction with the blockchain and decentralisation. The target audience is entrepreneurs, innovators, students and freelancers.
Blockchain Gives Power to the People in Gig Economy Revolution

Website Copy

Write Home, About  and Services (Programs) pages from background research and client’s notes.
Jacki R emotional intelligence and mindfulness coach
Re-write existing copy for a health and fitness rewards program, and create an About page.
Perkspiration health and fitness 
Research specified health topics and write summaries for  Australian teenage health App.
Teen health e-learning summaries 

Editing & Proofreading

Moneef Barakat interview for MBA.com   
Seth Ulinski Amazing Heights introduction
Seth Ulinski Amazing Heights preface and author bio
Soma Yoga Institute Therapeutic Yoga Teacher Training Prospectus
James B. Edwards school PTO fundraising content